Heartland

Our heart

Guided by a passion for progress, innovation and steadfast integrity, we invest with genuine commitment and with heart – fostering long-term relationships as a cornerstone of our efforts at Heartland. Being family-owned enables us to avoid short-term compromises, allowing us to focus on transforming promising ideas into meaningful ventures while safeguarding enduring value. We believe that vision and a solid business plan are essential, but at the heart of our approach lie the right mindset, the right values – and above all, the right people. They will always come first.

Our heritage

Heartland is a family-owned investment company representing the interests of the Holch Povlsen family, with a long-term commitment to creating lasting value and positive impact. Our origins lie in the fashion industry, with BESTSELLER forming the foundation of what Heartland is today. From these roots, we have built a diversified investment approach – while remaining firmly anchored in the values that shaped us from the beginning. Our spirit, actions and outlook are grounded in the family’s values. This means showing genuine respect for the people we work with, the environment we live in and the society we are part of.

Our holdings

Our investments span a wide range of sectors. We embrace multiplicity across our portfolio, prioritising the right ideas, values and mindset over rigid categories or predefined boundaries. As responsible corporate citizens, we strive to make a positive contribution through the businesses we own and invest in. Through our investments and foundation, we support long-term value creation – contributing to jobs, innovation and solutions essential to the green transition. We support a diverse yet carefully curated group of companies and startups.

‍We are Heartland

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We are
Heartland