At HEARTLAND, we have a profound belief that people make the difference. Therefore, we look for people and leaders with passion, commitment and authenticity.

We work to establish a winning, yet humble, mentality among our people and partners to create enduring value for all parties.

We believe that a vision and a proper business plan are both important, but to us the right mindset and the right values will always be paramount.

HEARTLAND is a holding company representing the interests of the Holch Povlsen family and their family business BESTSELLER.

Our spirit, actions and outlook are founded on the family’s values. That means we have the greatest respect for the people we work with, the environment we live in and the society we are part of.

We commit ourselves for the long haul and we always rely on hard work, trust and mutual respect as key elements in our partnerships.

As good corporate citizens we strive to make a positive contribution to the world around us through our businesses and investments.

We pride ourselves on supporting a diverse yet meaningful cluster of businesses and startups. We focus on building partnerships and growing businesses, and through our responsible long-term investment view, we have been fortunate to continuously deliver improved results.

We engage in the future and invest in areas such as fashion, retail and technology, sustainability and business innovation, renewables, nature conservation, education and properties.

BESTSELLER is our core business. We are also very proud to be part of great companies such as Zalando, ASOS, About You, Klarna, WhiteAway, Astarri, Normal and Nemlig, and we are delighted to have lost our hearts to innovative startups like African Leadership University, Neocles and Emplate.